
Unicorn is a grocery which was created in 1996 in south Manchester. With its competitive pricing policy and its approach of direct purchases, this small business has rapidly met a major success and has been elected as the best independent store and best independent retailer of 2008 by several newspapers.
The company attracts its customers by emphasising an ethical theme, for example, using local and organic products where possible, and promoting fair trade. Unicorn sells about 70 varieties of fruit and vegetables grown in the region.
The worker cooperative is currently managed by 40 people in an area estimated to be around 1000m2. All decisions are taken by consensus, and the company regularly donates approximately 5% of its wage costs to international projects that match the values of Unicorn. The cooperative also contributes to a tree planting program to compensate for the environmental damage caused by the company.
The cooperative has recently had the idea of creating a guide to facilitate the creation of new cooperatives. Indeed, Unicorn thinks that starting a new business is a difficult task, especially in the food sector with the seeming domination of large supermarkets. Unicorn decided therefore to establish a guide based on the experience of the company.
This is free and available on their website at: http://www.unicorn-grocery.co.uk/gr...
